If you're new to the game of search engine optimization (SEO), you may be under the impression that all it takes to improve your online visibility are a few quick changes to your web content. Unfortunately, this could not be further from the truth, and many professionals fall into the same trap in their efforts to improve their sites' rankings online. The reason this is foolish is because in just the months of June and July of 2012, Google implemented over 86 changes to how it categorizes content on the internet – an update you made before June may now be outdated.
Here are a few notable changes that you may want to become aware of.
Page rank quality and organization of top results
Google made six updates to its page rank quality over the past two months, which indicates the company continues to tinker with its algorithms in hopes of improving the search experience. Additionally, Google unveiled a new project entitled "ng2," and the update organizes top results using a new and improved ranking function. While Google doesn't delve into the nuances of the alterations, users may benefit from the change directly.
Google embraces clustering
Another change made was to how Google handles clustering of web pages on search engine results. The company also issued three updates to this algorithm and vows to make the interface simpler and more user friendly.
How can you prepare for these changes?
While some of what Google has announced will be hard to recognize on a daily basis, the changes highlight the need for companies to keep abreast of the updates and practice White Hat SEO techniques in their own content marketing strategies. KEO Marketing can help you keep abreast of and leverage the changes for success.