As more professionals implement search engine optimization (SEO) campaigns to promote their brands, Google has to find ways to make AdWords simpler and more effective. In fact, the search engine company understands its role and works to revamp its services incrementally to make the most beneficial changes.
Recently, Google has continued to change the way advertisers do remarketing on Adwords. The Google update alters the process of putting tags on websites for remarketing lists. Instead of making separate tags on every page that users want to create lists for, AdWords now allows professionals to place a single code on every page, which creates a list based on the URL.
Additionally, Google plans to add the ability to target "like" audiences – people who are similar to your remarketing lists but haven't visited your site before. This will allow professionals to engage in lead generation marketing and build a lucrative list or prospective customers without having to comb the web in its entirety. While online marketing continues to evolve, Google is proactively improving its services to help businesses make the most of their SEO efforts.