Search engine marketing (SEM) has certainly become an important part of the business world today. Any interactive marketing strategy needs to incorporate the practice in order to drive organic traffic to their web pages and convert leads to sales. In most cases, Google is also an influential part in SEM, and the search engine giant just unveiled its latest change to its services.
Google Product Search has been renamed Google Shopping, and a new business model has also been applied to the product listing hub. This is the first time Google will decommission a search product that previously listed companies for free. With Google Shopping now operating under a paid-inclusion model, B2B marketing professionals will be given another opportunity to influence its online brand image.
The process won’t be completed until next year, but the company has already begun experimenting with the new paid-inclusion model. Google will run a variety of trials that merge listings from Google Product Listing Ads and Google Product Search together. These new advertisements will also show if merchants have any special deals or sales.
In addition to the paid-inclusion model, Google Places won’t require merchants to bid on particular keywords, but rather bid how much they’re willing to submit to the service based on potential clicks and sales. Some industry experts say they believe this is the first of many changes Google will make to incorporate paid advertising models.