Most companies already understand how mobile SEO can impact their lead generation practices. With people always on the go, branded content needs to be easy-to-find and accessible on smaller mobile phones. Recently, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on search engine optimization for mobile devices at SMX Advanced during the iSEO panel, Search Engine Land reports.
Google advises companies to follow two main points:
1.) The search engine recommends webmasters to develop responsive designs for their websites, which means they should use the same HTML for all devices and leave CSS media queries for specific rendering tasks.
2.) When responsive designs are not possible, Google suggests creating content with different HTML. A Googlebot can handle HTML on the same URL or on different URLs, so content will still be crawled and registered.
No matter how you design your web page, it's essential you take into account the ways most users will access the content you post online. Primarily, you need to understand that the web will be accessed using a small keypad and, more often than not, users will be using one of their hands to enter text and make queries. Therefore, while responsive designs may be recommended, make sure you spend some extra time designing a simple mobile interface to improve the overall experience for mobile prospects.