In May, Google introduced the Display Network tab, a new section in AdWords that allowed professionals to improve user experience when targeting and bidding for ad space. The search engine company recently gave webmasters even more control of their display ads through the new Flexible reach targeting setting on the Display Network tab. The option enables users to have further control over where their ads show by choosing their settings by group rather than by campaign.
Campaign level settings
Webmasters who are using online marketing for lead generation can use the new Broad reach option when they want to use a targeting method per ad group, and the Specific reach when they want to to promote to more specific designations.
Ad group targeting
Users can also choose multiple targeting methods at the ad-group level. This option, now known as Flexible reach, gives webmasters the opportunity to target or set bids for different promotional methods once they’re added into a specific grouping.
Search engine marketing is essential for improving a brand’s online presence, and with AdWords becoming more user-friendly and providing superior control options, professionals may find it easier to understand the purchasing behaviors of their valued customers.