Google announced almost a month ago about its plan to release a Google Analytics update that would provide users with detailed data surrounding social media traffic. The collection and filtration mechanism would provide business owners with ways to improve their returns through social networking.
Now that the social reporting option is out, Google Analytics provides a marketing team with a lot of additional information, but users have found that the tool requires extensive planning in order to leverage its capabilities.
In essence, the tool provides integrated documentation for the Google +1 feature. If a website owner has set up the +1 button and the latest version of Google Analytics on the same page, the social interactions will be reported. The information will help users develop lead generation practices and better understand which networks generate traffic for their sites.
Website owners can use the new Google Analytics tool to build reports for other networks like Facebook and Twitter, but they need to integrate Social Plugin Analytics. This feature will help B2B marketing efforts take on more authoritative stances, as campaigns can be featured more exclusively on networks that have traditionally garnered the most attention from prospective clients.