Local listings play influential roles in search engine optimization (SEO) and higher profit margins, as users often begin on the internet when looking for businesses close to them. Many organizations understand the importance of local search directories and submit their URLs to websites like Google Maps and Yelp. However, Foursquare recently released data that may encourage more business owners to use its interactive social service for lead generation.
Foursquare confirmed the latest numbers related to its continuing growth, showing more than 2 billion check-ins, approximately 20 million active users and nearly 35 million places in its location database. In addition, the company implemented its Foursquare "Explore" option on its website, which effectively made the company the web's newest local search engine.
With over 20 million users, Foursquare has a gold mine of data that can help provide recommendations to users, making the service all the more worthwhile for brands and consumers. According to a recent xAd report, 52 percent of local-mobile search clicks turn into secondary actions like calls. In today's increasingly mobile and interconnected world, having a clearly defined and executed local search engine marketing campaign has become the standard way to garner attention in the consumer marketplace.