Firefox follows Google’s lead, encrypts searches

In the worlds of search engine marketing (SEM) and search engine optimization (SEO), gathering user information can help build and launch superior online marketing campaigns. However, through the evolution of SEM and SEO, users and professionals alike have longed for more private search features that prevent data from falling victim to prying eyes.

While search is a long way from going completely private, Firefox 14 has made an interesting step in that direction by encrypting all Google searches by default. However, there is a Google loophole, which allows for certain snippets of data to slip out to the search engine's advertisers. The leaked information can help businesses improve their paid advertising through organic search results.

The secure version of Google search – Google SSL search – will prevent anyone from eavesdropping on what is being searched. Google unveiled its SSL search option back in October 2011 in an attempt to protect private user data, and the same the feature has recently been integrated into Firefox. The transmission of information to advertisers will only occur when a user voluntarily clicks on a paid advertisement featured on any given SERP. This upgrade to the Firefox interface provides consumers greater privacy features than they've been accustomed to in search, while also giving advertisers and marketing professionals data they can base future SEM or SEO campaigns on down the line. 

Sheila Kloefkorn (1030 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.