KEO Marketing

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Facebook unveils new paid status option

With social media evolving continuously, it only makes sense that the developers at Facebook roll out and test new updates almost daily. Recently, the social networking site unveiled a new program to see if users would be willing to pay for a service that would feature their status updates more prominently, similar to paid advertisements on organic search results.

The paid user posts would be posted atop news feeds and marked in a highlighted color, reports. The program has a variety of price ranges from free to $2, and users can pay with any major credit or debit card.

The ad placement option could help businesses improve lead generation practices on their social profiles and increase the complexity of B2B marketing efforts on Facebook.

Business professionals can leverage this new payment option for a variety of purposes, generating the maximum amount of impressions when promoting a new product, service or event.

While many marketers choose to dedicate the bulk of their time and resources on search engine optimization (SEO) tactics, it may be worthwhile to allocate more funding and employees to social marketing. With new opportunities rolling out incrementally, social media may finally become an influential part of sales and advertising across all industries.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.