Social media has certainly picked up speed over the past six years with Facebook leading the charge. In today's marketing sphere, professionals can't afford to ignore the influence networking sites have on consumer behavior, and fortunately, the people at Facebook make it easier for users to understand the traffic visiting their profiles on a daily basis.
Facebook Insights reports is a unique website analytics option that offers business owners the opportunity to learn about how people interact with content online. The newfound insight could prove to influence greater lead generation practices down the line, as provided information can help govern future content marketing strategies.
Facebook Insights offers users a variety of options, such as information on the people who have hid recent posts or blocked content from showing up on their news feeds. In addition, professionals can gain insight into where their Facebook fans are in the world and the languages they speak, which can help tailor posts moving forward.
When it comes to content and status updates, "Talking About This" and "Viral Reach" metrics help paint a picture on how far content has spread, to whom it has reached and the amount of impressions it has created along its journey. These options are arguably some of the most helpful tools when working to develop effective B2B marketing solutions.