Recently, there has been some noise over how Facebook will improve its services and retain the 800 million active users it has garnered over its existence. It seems that the company’s first step will improve internal search functions and give users more ability to navigate to information that pertains to their needs. However, according to Facebook engineer Lars Rasmussen, people shouldn’t expect the social media platform to unveil a web search competitor to Google any time soon.
Already, Facebook has made some subtle changes to its functions by including search features like “search for people, places and things” to its query box. Additionally, the social platform is also testing a “search the web” option in typehead search results, Inside Facebook reports.
B2B marketing professionals benefit directly from Facebook’s improving search options, as the service makes finding social data easier. In today’s cluttered marketplace, the more information creative teams can use to target specific audiences, the greater the odds that their campaigns will leave long-lasting impressions on prospective clients.