Many people view Facebook contests as a consumer interaction opportunity that is strictly limited to the B2C community. However, companies looking to strengthen engagement with clients should consider the benefits of this social media marketing tool. The B2B community is smaller and more tightly connected than the B2C world. Virtual relationships are often taken more seriously in the professional sphere, especially when companies make the effort to really get to know their clients. Here are three ways to run a successful Facebook contest.
1. Use contests to promote products and services. Contests are a great way to share company expertise, products and services. When businesses give away prizes that aren't relevant, they aren't reaching their full branding potential. Giving away something the company provides allows it to explains its mission and offerings without coming off as boastful.
2. Let the brand personality shine through. Facebook contests are a great way to share information about company culture and values. They should tell stories, announce news and introduce team members. It's important for the page to include relevant website and blog links. Contests are also a valuable outlet to promote white papers and new products or services.
3. Determine the rules. After reviewing Facebook's contest policies, decide how the contest will work. Sweepstakes and calls to action can get users to share brand information.