In B2B marketing, professionals have to discover ways in which they can separate their brands from their competition. Increasingly, this has been done through social media services, as platforms like Facebook and Twitter give businesses the chance to remain in constant contact with their target audience. However, while socializing and engaging with prospects online can lead to higher conversion rates, marketers also need to be creating face-to-face interactions to solidify deals.
Fortunately, Facebook has a solution that helps professionals integrate their online and offline interactions. The social media company recently released an upgrade to its upcoming events feature that allows users to view future events that they've been invited to on a 30-day calendar platform. While this may seem like a small change to the layout of Facebook, it gives marketers the chance to keep their brands in front of their audience, and allows people to better organize and plan for events they will attend down the line.
As online marketing takes a greater role in advertising and promotion, professionals need to find ways they can use the web to influence offline interactions. A campaign that uses both digital and physical tactics to convert leads to sales will likely produce the most lucrative gains in the marketplace, and position brands as authority figures in their fields.