Employ a different marketing strategy for mobile SEO

Having a mobile SEO campaign is essential in today's digital landscape, as consumers have increasingly become remote internet users. Smartphones have evolved at a rapid pace, giving people the chance to stay connected to a variety of online components whenever they choose. Business owners need to update their search engine marketing tactics to leverage mobile use and improve lead generation if they want to reach new clients.

In December 2011, Google introduced the smartphone crawler, making SEO a lot easier for marketers who operate on mobile platforms. The new bot analyzes a wide array of content and associates desktop pages on a website with their mobile counterparts. In addition, these crawlers record mobile redirects and target mobile pages when a smartphone chooses the desktop page from a mobile search result, Search Engine Watch reports.

With different bots and algorithms, a mobile SEO marketer needs to employ the proper tactics in order to succeed on new B2B marketing frontiers. The best way to dictate online search rankings is by following traditional optimization practices as closely as possible. While these new Google crawlers evaluate different aspects of the web, components like heading tags and alt tags are still paramount to high rankings. 

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.