Email open rates increasing on mobile devices

Email marketing is a well-known and successful marketing strategy, but the increase in mobile devices has taken email marketing campaigns to a new level. People are busy and looking to check their email on their smartphones or tablets, meaning marketers have to be aware of how their company can accommodate the growing mobile marketing sector of their campaign.

Marketing communications company Knotice recently released its 2012 Cyber Week mobile email opens report, which found that of the 44.75 percent of emails opened on mobile devices during Cyber Week 2012, 28.22 percent were on smartphones and 16.54 percent on tablets. This is a significant increase from Cyber Week 2011, as only 30.5 percent of emails were opened on mobile devices.

Social media consultant Cynthia Boris blogged for the Marketing Pilgrim on the importance of making emails mobile-friendly for users. Boris explains that with the increase in mobile use, emails need to be mobile-friendly to ensure effectiveness. This means emails should not only be compatible for Apple products, but smartphones and tablets across the board. Researching all mobile devices in use by consumers could result in reaching a wider audience.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.