KEO Marketing

Be in the Know.

Don’t try and fool the Panda

As a business owner, your main concern is generating higher profit margins. In order to achieve bigger returns today, you need to be visible in the marketplace, and many marketers have found value in search engine optimization (SEO). Websites like Google filter queries using unique algorithms that are meant to provide users with superior content based on the keywords they enter into the engine.

Recently, Google announced it pushed out a refresh to the Panda algorithm. The company said the update affects just about 1 percent of queries worldwide, and it is part of a series of updates it has been making since the start of 2012.

Google typically refreshes the Panda update once a month, but felt it would benefit from unveiling the latest change only two weeks after the initial June reset.

Marketers who spend the bulk of their time optimizing websites for Panda updates may be wasting resources, even if Google continues to amend the algorithm. The search engine company said the Panda component to search is one out of a hundred alterations it plans to make over the next few months, and webmasters may want to spend the bulk of their time crafting quality content rather than trying to uncover the secrets to Panda alone. 

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.