Debunking video marketing myths

Including video into marketing efforts helps companies satiate audience demand for unique, original, multimedia content. Many organizations shy away from video incorporation because they're weary of perceived costs and requirements; however, many of these fears are unfounded. By debunking these myths, companies can benefit from audience engagement and lead generation.

1. Video production is costly. While companies can invest thousands of dollars to create marketing videos, they definitely do not have to. Recording and editing equipment is relatively affordable, and content marketing professionals can shop around for the best videographer price. Making company team members and past clients the stars of the video not only limits costs but promotes brand image.

2. A successful video must go viral. Remember who the video is for. Few B2Bs are looking to market millions of diverse viewers. Because clients and their peers are the targeted audience, videos should be shared on company websites, blogs and social media profiles.

3. Videos have to be short. If a video is engaging, it can be long. Some topics need more than a few minutes to cover in depth. Customers prefer rich content over general, snappy images. It's a good idea to post videos of varying lengths to avoid monotony.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.