When you begin a search engine optimization (SEO) campaign, you need to familiarize yourself with Google's rules and regulations. While many SEO experts claimed link building was the perfect way to boost rankings in the past, the practice is no longer efficient and often wastes resources. It's important for marketers to invest in long-term strategies like content marketing, rather than chasing Google's algorithm.
Quality content drives organic traffic to websites, whether it's optimized to meet Google's rigid standards or appeal to Bing's search priorities. In fact, great content can send traffic for years, especially if it is tailored to solve the common concerns that many clients face daily. In addition to filtering organic traffic to websites, quality content also complements social media marketing by providing shareable information. Businesses may find their search engine marketing investments produce lucrative returns when their articles are shared between users on multiple social media networking sites.
However, not every successful marketer is a good writer, so finding content worth publishing can be difficult. When looking for topics to cover, you might want to consider answering frequently asked questions in your industry. Taking the time to explain certain nuances in your field may present your readers with worthwhile information that guides their future purchasing behaviors.