Content marketing influences purchasing behaviors
As a business owner, you want to grow your services and attract new clients. Through B2B marketing, you have the opportunity to appeal to a wide array of decision makers, but without a savvy marketing strategy, you may not be reaching prospects when they are most ready to buy.
In today's marketplace, most Americans purchase products or services by conducting their own research online. Therefore, it's essential that you build up a plethora of content to educate shoppers and help them make informed decisions. Search engine optimization (SEO) is no longer an added benefit to a brand, it is paramount to lead generation and higher profit margins.
However, in order to provide prospects with quality content, a thorough online marketing strategy must be developed, and regular blog posts need to be published. Companies that post unique and custom content online get approximately 55 percent more web traffic, Hubspot reports. What's more, 57 percent of TV viewers use the web simultaneously, as reported by Nielsen, so even if you're marketing already to the public through television, you may not be generating the highest possible traffic to your site.
When you want to surpass the competition and improve upon last year's numbers, make sure you are operating with a current business model – one that includes content marketing.