Google is tricky and not always an open book about search engine strategies, but there are a few falsities out there that should be debunked so companies can utilize search engine optimization in the proper manner. There are a few universally misunderstood SEO policies that, once righted, can help companies get back on track with their website content and rest easy. Here are three common SEO myths that every online marketer should be aware of:
Meta tags help with ranking
Search engines have evolved to the point where meta tags and other meta details aren't looked at much anymore when it comes to ranking. While meta descriptions have the ability to improve click-through rates, according to Search Engine Land, they don't actually help with Google ranking.
Social media helps with SEO
Social networking sites are incredibly useful when it comes to spreading the word and reaching a targeted audience, among many other advantages for online marketing. But interaction with Facebook or Twitter, etc. unfortunately does not improve a website's ranking.
Better PageRank equals higher Google ranking
PageRank used to hold weight with Google ranking, but according to Inc. magazine, that ranking system is no longer the only thing that matters to the search engine. Google is constantly evolving and with it, its complex algorithms.