If your business does business locally, you will want to take a local online marketing angle when developing B2B marketing strategies. Becoming part of the community can open new doors, as clients may want to work with centralized businesses offering more personable services. However, without implementing search engine optimization (SEO) practices, local clients may not know a brand exists.
When attempting to impact a local search, a marketer first needs to get his content noticed online by search engines like Google and Bing. A good place to start is by finding a few local blogs and commenting on each web page. It is essential to provide a link back to the business' site with these comments so readers can navigate to the brand and learn more information. These links and comments will create an digital index that can help improve an online presence for the brand. From there, business owners should set up profiles with services like Yelp! and Merchant Circle. These directories cater to local companies and help clients discover resources in their area.
Many professionals look at search engine marketing solely as the aggregation and publication of content, and while those practices are essential, there are many more requirements. Brands that want to rank higher online need to sign up for local directories and interact with other blogs regularly to get noticed by local decision makers.