Setting up a social media account can take a few minutes, but actually planning the purpose, development and management aspects of social media marketing is a lot more in depth. B2B marketers rely on social networking platforms more to create a community of loyal clients and brand interaction, meaning planning a social media budget is crucial. Here are three important parts of planning and executing a successful social media campaign:
Platforms to use: Determine the ideal audience first and then research where and how that audience interacts. Depending on the industry and market, different sites can mean different revenue. Investing time and money into the right strategy, oftentimes with the help of an expert, can make prospects into dedicated buyers.
Content development: Consistency is key, meaning companies should invest in a social media manager to organize and assign design, writing production and more, says Clickz. In-house or outsourced, this is a full-time commitment for the highest ROI. If done right, the audience will share, thus market, for the brand, according to Mashable.
Available resources: Research and plan to implement various monitoring tools, says Clickz. Don't forget to incorporate social media with traditional marketing tactics. The budgeting process should include analysis and technical resources in addition to creation and development materials.