As a B2B marketing professional, the ways in which you leverage your products and services on social media sites like Facebook need to be attention grabbing if you want to see success. With online marketing ads bombarding buyers wherever they go, many people have learned to block out these messages. Therefore, having a superior marketing strategy isn't enough – you need to be creative in your execution to generate returns.
Before you can begin conceptualizing your next Facebook advertising campaign, you have to define how you'll measure your return on investment (ROI). You might think the only way to determine success is through a dollar-for-dollar equation, where you quantify the value and time you've spent and calculate dollars invested compared to what you've seen in return. However, success comes in all shapes and sizes, and garnering a loyal customer basis through lead generation marketing can prove to be lucrative.
When you've planned the behind the scenes aspects of your next campaign, it's time to dedicate resources toward the creative side. Facebook targeting has become more powerful and sophisticated, so make sure your ads adhere to the latest trends. You need to grab reader attention using a compelling call to action and image. Try posing a question to your readers to pull them into your ad, and don't be afraid to use an obscure image to retain their gaze for a bit longer.