If a company wants to increase the number of hits and page views it receives on its proprietary website, it's a good idea to expand the scope of search terms. One method to achieve this is by concentrating on the other types of searching that Google provides to users. In particular, videos such as those found on YouTube can be a great help to search engine marketing efforts.
The main reason lies in the fact that YouTube videos will show up in standard Google results, usually near the top, if the keywords associated with them meet the same criteria as those for a regular website. Besides providing a portal back to a lead generation page, they'll also help an organization to occupy the list of primary results that searches for particular terms bring up.
An additional feature of this kind of strategy is that social sharing will be improved when YouTube videos are involved. This kind of media is among the most shared on the internet, and the more that videos connected to search terms and branded by a website are passed around social networking platforms, the more they'll improve search rankings and lead to more page views for an organization's home page.