Bolster SEO efforts with original content on YouTube

If a company wants to increase the number of hits and page views it receives on its proprietary website, it's a good idea to expand the scope of search terms. One method to achieve  this is by concentrating on the other types of searching that Google provides to users. In particular, videos such as those found on YouTube can be a great help to search engine marketing efforts.

The main reason lies in the fact that YouTube videos will show up in standard Google results, usually near the top, if the keywords associated with them meet the same criteria as those for a regular website. Besides providing a portal back to a lead generation page, they'll also help an organization to occupy the list of primary results that searches for particular terms bring up.

An additional feature of this kind of strategy is that social sharing will be improved when YouTube videos are involved. This kind of media is among the most shared on the internet, and the more that videos connected to search terms and branded by a website are passed around social networking platforms, the more they'll improve search rankings and lead to more page views for an organization's home page. 

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.