Companies that want to increase their visibility on search engine results lists can get creative with how they share information. One of the latest updates to Google's incipient social media experiment, Google+, offers companies the chance to grab hold of some of that real estate if they use the service properly.
Google+, like Facebook and Twitter, lets users make posts that can be used to share news stories or simply link to a blog post or article. When those posts include the right keywords that a person who uses Google is searching for, the results will include a section on the main page titled "Latest Posts." If a company can post frequently enough on Google+ as part of a coordinated keyword strategy, it will be able to stake a claim to plenty of search result real estate.
This is mostly helpful when it comes to online marketing because inbound clicks and page views are integral for establishing leads. It doesn't matter if a user gets to a website directly from Google's first page of results or through a Google+ profile. Either way, they'll be arriving at a landing page and helping to fulfill a detailed lead nurturing strategy that goes beyond inserting keywords into blog posts and news articles.