Marketers who use search engine optimization (SEO) to improve their B2B marketing campaigns may be in for a surprise when Bing unveils its latest interface changes. According to Search Engine Watch, the content aggregator has a big search results redesign slated for release that will change the look of Bing into a three-column web page. The changes will highlight three essential components of search, with organic results as the main pane, geographic content in the middle and social on the right.
Bing recognizes that people do not always want a plethora of information crammed into one space, so developers have worked to make the organic results section more clean and straightforward. In order to do so, they moved all location-based data such as maps, local business profiles and various other features into the middle. Therefore, when a user searches for information about a specific place, information about events, business hours, phone numbers, maps, restaurant reservations and reviews will appear in this section of the browser.
The introduction of the social sidebar may influence future content marketing strategies, as users will now be able to see which information their family and friends have interacted with on the page. Bing will pull information from social networks like Twitter, Facebook, Foursquare, Quora, LinkedIn, Google+, Skype and Blogger.
Together, these changes may alter how people use search engines to find information.