This week, the brand developers at Bing unveiled new, unique changes to the search engine’s design and accessibility. The company began by rolling out a simpler look for the Bing interface, garnering comparisons to Google’s past layout design. The changes made to Bing’s interface are notable, as Google has begun to introduce new visual elements to its search engine results pages (SERPs). With Bing making its results more minimalistic, and Google increasing its graphics, the two sites continue to have separate views on what resonates most in visitors.
Microsoft also unveiled changes to how business owners can employ online marketing strategies on the search engine. Brand managers say there may have been a big disconnect between the consumer Bing brand and the version that professionals use to advertise on the search engine, Search Engine Land reports. Therefore, marketers have rebranded the efforts to make the operation more streamlined and effective for lead generation.
Bing officials cite the importance of influencing the small business marketplace as their main reason for making it easier to advertise online. In conjunction with a more manageable search layout, Bing may have made lucrative gains in the field by giving consumers an easier way to increase their voice online through paid search.