In May 2012, the Microsoft team integrated a new social sidebar into its Bing internet browser. This feature tied social media from both Facebook and Twitter into the user experience, and gave search a new dimension. This month, Bing announced a new addition to the sidebar – Foursquare tips.
The new data will appear in the People You Know section of the sidebar, and users can view the information directly within the search engine results page. Additionally, the published tips will be customized to the user's location and the people they follow, but no information about check-in data will be present.
This gives businesses a better opportunity to boost their online marketing campaigns, as their past customers can become greater parts of their future success. While a company may not want to encourage people to leave quality tips on Foursquare directly, it may be worthwhile for brands to be active on the social media platform.
Search engine optimization and social media have grown closer in the past few months, and the two services may be even more intertwined as online marketing and SEO take greater roles in marketing strategies. Interestingly enough, Bing has taken a greater stance on the introduction of social features into organic search.