If you don’t already use social media to increase traffic to your website and improve the quality of leads you garner, you are missing out on opportunities for growth. An internet marketing strategy can certainly help you be more visible online, but the networks you use in B2B marketing are different than what you might leverage in consumer advertising.
In the professional world, LinkedIn continues to prove its influence time and time again. According to Hubspot research, traffic from LinkedIn generates the highest visitor-to-lead conversion rate at 2.74 percent, which is almost three times higher than both Twitter and Facebook. While LinkedIn can provide beneficial results, you need to know how to use the network properly before you can see an increase in lead generation.
The greatest feature of LinkedIn is its ability to help professionals target people within the same industry, or in the same region. The more content you post with direct calls-to-action, the more likely your connections will engage with the information. If you share quality content and incentive offers, you might find your lead generation rates increasing as well as your network of prospective business partners down the line.