Are you using well-rounded CTAs?

Whether you use content marketing to appeal to your target audience or a paid marketing strategy to increase profit margins, calls to action (CTAs) are essential parts to the mix. All good search engine marketing experts know CTAs play influential roles in compelling ads and that various language works differently across verticals.

To help determine the appropriate CTA for a campaign, marketers need to analyze the performance of several options and then implement the well-rounded choice. Therefore, marketers should test CTA performance regularly, starting with impressions made and ending with return on advertising spend (ROAS). Otherwise, changes in client sentiment may go unnoticed by campaign managers.

When evaluating CTAs, marketers tend to focus too closely on click-through-rates (CTRs). However, this metric is not the end-all, be-all of superior marketing solutions – just because a lead chooses to navigate to wherever links leads doesn't mean he or she will make a purchase. It's important to consider both CTR and conversion rates when implementing a CTA. A compelling phrase that grabs the attention of prospective clients and persuades them to make purchases is always the way to go in online marketing.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.