While researching tips to improve your content marketing campaigns, you've likely come across advice encouraging you to write compelling articles. Of course, quality content is an obvious necessity for most marketers. After all, you want readers to come back time and time again. If you want your content to truly pique consumer interest, you need to provide leads with the opportunity to comment on your writing and interact with other readers as well.
There are many marketing professionals who believe user-generated content like comments can help increase your article's freshness score, which leads to higher search rankings. Unfortunately, when there are too many hoops to jump through in order to leave a comment on a post, most leads will turn and walk away. You have to make engagement easy, and one way to do so is by integrating social media into your blog.
When you set up a one-click login option for commenting that allows readers to post from their Facebook or Twitter accounts, you speed up the engagement process and compile essential data for lead generation. A person who comments from his or her social account leaves a traceable identity that your professional team can target when promoting products or services in the future.