For every minute of the day, brands and organizations on Facebook receive approximately 34,722 "likes," according to the business intelligence platform Domo. While this interaction on the popular social media service is a significant figure, many online marketing professionals struggle to convert those "likes" into sales. This might become easier in the coming weeks.
Facebook has been testing a new form of advertising known as Sponsored Results, Techcrunch reports. The new advertisements appear in Facebook's organic results. When a user conducts a search for a specific place or person, supplementary promotional results will also show up in the results.
"We are currently testing a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook," according to a Facebook spokesperson. "We try to show people apps and pages they'll be most interested in."
Ads will be sold on a cost-per-click basis, and the promotions will only appear in the site's search typeahead, rather than in the search results page. This new feature may increase lead generation through the social networking website.