Starting a company blog is a great way to employ content marketing for a website and bring interested and relevant traffic to a website. There are, however, many factors to be aware of when launching a blog.
As the process of creating a company blog begins, here are four important things to keep in mind:
Hosting sites: This isn't always a tough decision, but it is the first step to take. There are free options, such as WordPress, or the blog can be self-hosted on the company website. Research options, but don't spend too much time on this step.
Blog angle: What does the company want to communicate to readers? Communication from company executives is an obvious choice, but make sure the blog has a specific angle that will attract readers to this site over others.
Related keywords: These will help get the blog ranked well and provide relevant information for a target audience. Look into keywords that surround each particular industry and implement proper SEO keyword strategies.
Ads: Determine if the blog can benefit from ads. Ads can possibly bring revenue and traffic, but be careful because too many don't bode well for search engine page ranking.