4 social media marketing mistakes to avoid

Social media is demanding increasingly more time from content marketing teams. Here are four mistakes to avoid making on Facebook, LinkedIn, Twitter and other networking platforms to make the most out of marketing efforts.

1. Not having a plan
Introducing a brand to social media without premeditated goals or strategies can lead to little or negative brand awareness.The first step of social media marketing (SMM) is discerning specific goals and delegating tasks among a collaborative team.

2. Being unorganized
Having multiple profiles on Facebook is confusing and ineffective. Companies should have a singular official profile on each network. While brands should maintain consistency among their networks, marketers must understand the differences between each audience to create customized content for each platform. Another component of organization is keeping calendars to plan posts ahead of time.

3. Posting too little or too much
Calendars will also help brands spread out messages throughout weeks and months. When brands don't post often enough – every few hours – consumers lose interest.  Meanwhile, too many self-promoting posts has the same effect.

4. Not interacting enough
As it's name implies, social media is all about interactions. Each Facebook post should engage fans to "like," comment or share brand info. The SMM team should also acknowledge fans by commenting or sharing their posts. Pages should be a
community for consumers.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.