Online marketing professionals constantly look for the next big thing in advertising and promotion. Getting in at the beginning of a trend can prove to be lucrative down the line, especially if it involves social media. With new platforms introduced relatively often, creative professionals need to make sure each avenue is assessed and considered a viable opportunity for success. Here are three ways to improve a social media marketing experience:
1. It's the use, not the platform – There are various platforms that prospective clients use on a regular basis. While it may be worthwhile to conduct rudimentary research and find where people spend most of their time, it may be more beneficial to pick platforms that are relevant to the company's industry and practices. For example, a graphic design agency would find use out of Pinterest.
2. Use subtle advertising – Social media is meant to be an interactive and stress-free place, so marketers need to adhere to those demands. It's important to avoid aggressive sales tactics, as they might cause users to unfollow or ignore a brand altogether.
3. Paid promotions help – Recently, Facebook unveiled a new upgrade to allow marketers to promote posts on the networking site. Once a post is shared on a Page's Timeline, Community Managers can submit a $10, $20 or $30 payment and the post will run for three days atop the news feeds of its followers.
When attempting to improve lead generation through social media, it's essential to consider how branding and paid promotions can work together to produce favorable results.