Company blogs are extremely beneficial for B2B marketers because they help with search engine marketing and provide relevant content for prospective clients. But creating enough content to keep readers engaged and up-to-date on company matters can be challenging.
Entrepreneur Mark Suster wrote on Mashable that company blogs are imperative to building a public image and bring the company closer to the community. Here are three helpful techniques to build a strong brand and maintain consistent online traffic for the company blog:
1. Encourage conversation
Try creating a tight-knit community by opening up a comments section and asking readers questions at the end of the blog post. This could start up a useful conversation between professionals, possibly offer feedback and create a strong following.
2. Interview other professionals
Offering a different perspective from a worthy source not only keeps readers interested, it could boost a website's SEO. Connecting with experts and featuring the relationship on the blog can develop the credibility of the company, add a diverse voice and offer compelling advice.
3. Introduce some visuals
Reading is just one of the many forms of communication. Infographics, online video or other creative visual content can provide more entertainment and change up the way followers interact with the company.