As the internet is evolving, so is online marketing, and out of social media marketing has erupted social merchandising. This latest marketing approach is a more proactive venture to effectively make followers and fans invest in a specific product.
Taking a promotion strategy to the next level requires more attention to detail and a solid understanding of what the campaign is looking to accomplish. Here are three tips to effectively utilize social merchandising:
1. Create hype
Pick a social media platform and encourage users to engage with a promotional product before and after they purchase it. ClickZ suggests beginning with products that have more potential to cause a consumer-buying rush than other products.
2. Focus on the audience
Social merchandising should be more direct, and reaching the audience that will convert interest into sales is important. Target the demographic that will likely be satisfied with their purchase and be willing to share their positive opinions.
3. Provide quality content
An interesting and high-quality photo can garner a lot of attention because a visual product experience tends to be more memorable, interesting and exciting. The better the content on a specific product, the more a potential customer will want to interact with it.