While Facebook and Twitter have been on the content marketing radar for several years, Pinterest is quickly proving itself as a unique, viable social branding tool for many companies. According to Go Gulf, Pinterest sees over 104 million visitors every month. Many companies are taking advantage of Pinterest apps for smartphones and tablets that allow users to share content on the go. Here are three tips to effectively reach consumers via Pinterest:
Build brand awarenessAll social media marketing is aimed at placing a brand high up on consumers' radar. Incorporate the brand's logo into the profile and use keywords in the bio. Links to other social networks should also appear in the bio, and companies should place Pinterest tabs on their websites.
Pin visually stimulating content
Pinterest users want images, graphics and illustrations. If pins feature print, the phrasing should be witty, intriguing and engaging. Pinterest and other social networks aren't advertising spaces, they are outlets for brands to connect with consumers and share tips, quotes, statistics, videos and related articles.
Build a communityUsing words like "follow," "pin," "comment," "repin" and 'favorite" can actively engage followers with calls to action and contests. If these actions are encouraged enough, people may begin to take these action without being reminded.
To reel in consumers, marketers should differentiate their profile from other brands'. Use consistent fonts and image style. Respect copyright laws and provide source information to prove brand reliability and boost reputation.