Social media marketing helps businesses boost web presence, engage audiences and communicate brand messages. LinkedIn is an especially important tool in the B2B world. Compared to Facebook and Twitter, LinkedIn generates the highest visitor-to-lead conversion rate at 2.74 percent, according to a study by HubSpot. For some, these findings suggest LinkedIn is the best social network for lead generation. Here are three tips on maximizing the social network's full potential.
1. Customize the page. A company's LinkedIn profile should represent the brand identity by featuring the brand logo, updated business information and links to company websites and blogs.
2. Interlace other social networking sites. LinkedIn features a Twitter application that allows users to simultaneously post on their profiles from both sites. In addition, users can create a Twitter list from LinkedIn contacts. It's always a good idea to connect with customers on multiple platforms. Meanwhile, every post should include Facebook and Twitter tabs.
3. Analyze success. Businesses should keep track of content that generates large amounts of positive interaction, such as comments, likes and shares.To improve lead generation, marketers should focus on delivering more of the successful content without sacrificing its quality.