In social media marketing, it's not about the likes you get on Facebook or the amount of followers you generate on Twitter – it's about the quality of those interactions. If you cannot engage with online users, you won't benefit from social media's unique capabilities, which may put your business at a disadvantage. Therefore, you must determine how you can stand out from the crowd. This can be done by creating a unique brand, but be careful not to be too promotional.
Here are three tips to using Facebook more efficiently.
1.) Target posts – Many professionals are unaware that you can target posts to certain countries or languages when using Facebook for online marketing purposes. As you create a new post, click on the "public" icon, and from there you can target by location or language.
2.) Feature posts – Additionally, you can pin a recent post to the top of your profile. This allows you to highlight certain topics so when visitors navigate to your profile it's the first snippet of content they're greeted with. Use this tool for promoting deals or discounts.
3.) Poll your audience – In the business world, you gain an advantage when you know a little bit more about your buyers. Facebook allows you to poll your followers and ask them simple questions online.
Facebook allows you to engage with your followers, but make sure you use all of the network's features to your advantage if you want to leave a long-lasting impression on your prospective customers.