If you've invested time and money on your newly created website, make sure your efforts pay off. While your page may have stunning graphics, offer unique products and leverage a superior user experience, you may not be getting the traffic you deserve. In order to improve your organic search rates, you need a successful search engine optimization (SEO) campaign. Here are three simple tips to follow:
1.) Write content – Content is what drives people to web pages. When your site features original and custom articles, whether blog posts or studies, your readers will be provided with information that guides them to make purchases. Search engines look for this type of copy and reward sites for their efforts.
2.) Keep your site organized – Each page on your website is comprised of various data points, links, images and information. You need to remember to keep these pages organized and easy-to-read. When a website is cluttered and hard to engage with, SEO crawlers may get lost or choose to leave, which will hinder your online marketing efforts.
3.) Seniority rules – Google prefers pages that have proven their worth. It may be beneficial to create pages and build onto them later. The older a section of your website is, and the more helpful the information posted onto it becomes, the greater your chances are of ranking higher on a search engine results page.
These few tips may help you find greater success online in today's overwhelming internet landscape.