Google is a mysterious and powerful program that, if utilized correctly, offers many benefits to marketers. Google Trends, in particular, can offer a lot of insight for professionals looking to enhance their search engine marketing strategies.
Google Trends merged with Google Insights in 2008 and is focused on researching terms and using the provided data to market accordingly. Here are two important things on Google Trends to take advantage of:
1. Search word history
Google Trends offers a keyword search history by graphing the word use over time. This gives people an idea of how it has been trending to use it promote accordingly. Finding out what consumers are interested in and how the evolution of those interests plays out over time is helpful when it comes time for content marketing.
2. Location information
Not only is it important to know what people are searching for on the internet, it's important to know where. Google Trends has the option of finding the locations of top-searched keywords using a map and shaded areas of high-density keyword searches. This will help in narrowing down regions and demographics for optimal marketing efficiency.