In order or B2B marketers to provide an engaging and informative experience for clients on social media and online platforms, they need to employ smart visual content marketing strategies. Studies show that more B2B marketing programs are budgeting for content marketing usage, with 74 percent using social media, according to the B2B Content Marketing: 2012 Benchmarks, Budgets & Trends survey.
Here are two up-and-coming ways to explore a more interesting content strategy in the new year:
Infographics share relevant data in an interesting and visually appealing way. If companies don't necessarily have a product to display on social media sites, they can turn to infographics to get the information on services across in an equally engaging way. Spreading the visual charts throughout online channels can attract interested prospects and lead them back to the company's website.
2. Online video
The B2B Content Marketing survey shows that 52 percent of B2B marketers use video for their campaigns. Video can help build a brand and create an interactive environment around it, especially on YouTube channels. Try a couple different approaches with online videos, such as informative videos or guides, and measure how audiences engage and respond.