KEO Marketing

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2 steps toward better mobile SEO

The mobile marketplace is uncharted territory, and business professionals might want to take advantage of the space to improve their lead generation practices. Even today, marketers hesitate to focus their full attention on mobile SEO. However, there are billions of people who use smartphones and tablet computers every day – it simply doesn't make sense to overlook mobile marketing anymore.

In order to benefit from the spontaneity of mobile shoppers, brands need to be visible to users on the go. Sometimes this requires developing mobile applications to complement websites, but more often organizations will take the time to create and unveil special landing pages that are optimized for smartphones and tablets. Here are two things to remember when creating mobile landing pages for a search engine optimization campaign.

1.) Understand what works – Developers need to ensure the posted content is available and visible on mobile devices. For example, coding languages like Flash aren't compatible with many operating systems, and frames, PNG-24 images and various plug-ins also don't work.

2.) Lightweight – The major problem with a mobile page occurs when it fails to load in an appropriate amount of time. Users who access content on the go want instant answers, so if a page is too heavy and complex to load in under 5 seconds, it's not doing its job.

It's important to take advantage of available new space, and the mobile web certainly poses significant opportunities for organizations to boost their visibility and profit margins. 

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.