The mobile marketplace is uncharted territory, and business professionals might want to take advantage of the space to improve their lead generation practices. Even today, marketers hesitate to focus their full attention on mobile SEO. However, there are billions of people who use smartphones and tablet computers every day – it simply doesn't make sense to overlook mobile marketing anymore.
In order to benefit from the spontaneity of mobile shoppers, brands need to be visible to users on the go. Sometimes this requires developing mobile applications to complement websites, but more often organizations will take the time to create and unveil special landing pages that are optimized for smartphones and tablets. Here are two things to remember when creating mobile landing pages for a search engine optimization campaign.
1.) Understand what works – Developers need to ensure the posted content is available and visible on mobile devices. For example, coding languages like Flash aren't compatible with many operating systems, and frames, PNG-24 images and various plug-ins also don't work.
2.) Lightweight – The major problem with a mobile page occurs when it fails to load in an appropriate amount of time. Users who access content on the go want instant answers, so if a page is too heavy and complex to load in under 5 seconds, it's not doing its job.
It's important to take advantage of available new space, and the mobile web certainly poses significant opportunities for organizations to boost their visibility and profit margins.