According to statistics provided by social media YouTube, more than 800 million unique visitors visit the site to watch more than 4 billion hours of video every month. In fact, 72 hours of video are uploaded to the video-sharing site each minute.
So how can corporations ensure their videos are getting seen by the masses, especially when there is that much competition being constantly uploaded? It's easier than ever for viewers to watch videos, especially with smartphones offering on-the-go access whenever users want. However, there are 2 marketing strategies for businesses to get their videos seen.
1. Be social. YouTube also reports that more than 500 years of video are watched every day on Facebook, while more than 700 videos are shared on Twitter every minute. Having a presence on these social sites makes it easier for followers to share with their friends and could increase the number of views.
2. Utilize video sitemaps. Businesses may take advantage of video sitemaps as a means to get search engines' attention. This means creating an XML file that tells these engines what the video is. The process is an especially important step because search engines aren't able to watch videos to learn this information.