With more B2B marketers engaging in content marketing to get their brand represented in the appropriate market, creative and compelling content is key. There are many social media outlets that assist in spreading brand news and encourage potential customer interaction, but an up-and-coming tool that can help in developing quality visual content is Instagram.
Here are two reasons why Instagram can be a beneficial marketing opportunity for B2B companies:
1. Content curation
Instagram is an easy program that creates interesting and attractive visuals to be shared on multiple online platforms. Photos can help clients or potential buyers have an inside vision of the company and hopefully get others talking about and sharing the content. It's also a good idea to reach out to other businesses that use Instagram, commenting on, liking or even curating followers' work to show an interest in company surroundings.
2. Community engagement
The community on Instagram is engaging and tight-knit. Any interactive marketing agency can attest to the importance of a supportive community for businesses. The photo-sharing tool shows companies the inner workings of their community, who professionals are encountering and connecting with, and imperative business news in real time.