Social B2B marketing is most effective on services like LinkedIn, which boasts a professional network with more than 175 million active users. In order to promote your company's services successfully on LinkedIn, it's important to engage in meaningful conversations instead of constant brand initiatives. While you want your connections to know what you're selling and how they can benefit from your services, building lucrative relationships with prospective buyers can offer significant advantages down the line.
Consider these two tips to increase ROI from networking on LinkedIn.
1.) Solidify client relationships – LinkedIn helps you keep updated on the professional lives of your clients. If your favorite connection received a promotion recently, and he or she posts the achievement on LinkedIn, you can be among the first people to congratulate him or her on the new position.
2.) Increase thought leadership – LinkedIn is the perfect digital space to share ideas and recommendations with a professional network. You can post questions and discussion topics to the site directly and start conversations with like-minded professionals about topics that can influence the success of your next project.
LinkedIn helps you share ideas and benefit from the recommendations of others. Make sure you're using the social network site to achieve your objectives and promote the unique characteristics of your business.