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Why social media marketing should prioritize photos

B2B companies that incorporate photos into their social media channels, specifically Facebook, benefit significantly. On average, corporations' Facebook posts that include images acquire the highest number of interactions, according to Marketing Profs.Interactions include comments, likes, etc. While people appreciate videos, this medium lags behind photos. Videos garner only 1,805 interactions, while photos spark 2,199 interactions.This data is based on 1,253,840 posts on over 30,000 brand pages made between February and March.

To get the most attention, photos should be shareable. It's a must that images are interesting and appeal to a wide audience. Don't just upload any image. It's crucial to only share the best pictures that convey your company in a positive light. Embrace creativity when appropriate.

Images are effective because they not only evoke emotional responses, but they build brand loyalty and promote sharing, Social Media Examiner reported. To capture customers' attention, photos should align with the company's core message, highlight the subject, and represent your brand well. 

Marketing Profs recommends either hiring a photographer or using stock photos to ensure your images are high-quality and high-resolution

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.