Facebook is full of branding opportunities, and marketers should take advantage of all the social media marketing tools the platform has to offer. One of the newest parts of Facebook that companies may overlook is the cover photo on profile pages. While it's just a small part of the overall profile, it is a great way to offer compelling visuals to build the brand image.
Offering cool, easy-to-share photos on Facebook will spread brand awareness and get the company name across the platform. Social Media Examiner also pointed out that brands can actually put calls to action on the cover photos. However, there are a few rules to pay attention to, including that only 20 percent of the cover photo can be text.
Social Media Today offered a few good examples of how to convert leads with cover photos, such as using the cover to promote a Facebook tab, offering a website URL for followers to visit or guiding interested parties to additional content the brand offers on its website. Try to be creative – those interacting with the site are more than likely going to investigate further if they are intrigued by the cover photo when they first see the company's Facebook profile.