Building a strong social media plan allows companies to interact with target audiences and turn social buzz into sales. As businesses garner new fans, likes or followers, they grow communities of interested prospects and spread brand awareness. But what are companies supposed to do if they aren't getting the social recognition that they deserve?
While online interaction is a new way to communicate with people, marketers need to remember the importance of making connections and personalizing conversations. ClickZ says the best way to get more social media buzz is by incorporating personal requests into business proceedings. This means asking customers to interact by providing each person with an individual, personalized request. Try garnering accountability with social media followers and engage them with a more relevant experience.
Social Media Examiner also suggests posting statuses that connect with fans on a deeper level. Many companies get stuck reposting the same updates and don't offer a progressive social media experience for their followers. Instead, cater to the opinions and interests of fans, asking their advice and generating discussion. If companies are able to reach customers on a more emotional level and show them that the brand is worth interacting with, they will be able to create better connections online.